Rental collection at NehaSharmaLabel (Photo Jignesh Mistry)
Festive fashion but without the commitment From a flared ghagra or tailored meditate on Night 1 to a modern fusion set on Night 5 and a traditional Gujarati ensemble for Maha Saptami, Navratri fashion is all about versatility. You can take your pick from 300–400-plus Navratri options, including mix-and-match pieces. Priced between ₹500 and ₹1,500, the rental outfits come with curated jewellery combos, from Afghani chokers and Kathiawadi kadas to ornate handcuffs.
People want glamorous, contemporary looks while retaining the traditional essence of the occasion,” says Neha Sharma, who runs a designer rental brand for Navratri outfits and weddings. Nishita Kiran Sagar, makeup artist and owner of a outfit rental brand says that traditional Gujarati aesthetics with a contemporary twist are driving the demand this season. With trends changing every season, renting offers a practical, budget-friendly alternative to buying multiple ensembles. Ajrakh prints, mirror work and cowrie-shell detailing are popular, while halterneck blouses add that Bollywood-inspired edge. “Styling should not be about blindly following a trend. The best Navratri look is one where your personality, the traditional character of the festival and current fashion trends come together naturally”-Neha Sharma, owner of a rental brand [Location courtesy: Neha Sharma Label, The Rental Clothing, Koregaon Park]
“Fashion today is heavily influenced by Bollywood, celebrity styling and evolving trends.
