LeBron James’ new investment.(Image via Getty Images)
In a statement, LeBron James reflected on his investment as he said, “I love tacos, and I especially love how they bring people together to create traditions and share great moments around the table with family and friends. In addition to having an incredible taco, Mike’s Red Tacos brings those same values to life in a fresh, new way for consumers…” The four time NBA champion added, “With this leadership team, I see a group that is building something authentic with a long-term vision, and I wanted to be part of helping bring that experience to more communities.”’ He added, “Adding LeBron and an experienced restaurant leadership team gives Mike’s the megaphone it deserves, the resources to scale what’s already working, and the platform to become a category-defining brand. In the last few years, the former Los Angeles Lakers’ icon LeBron James has expanded his portfolio and now, his investment includes Fenway Sports Group (owner of Liverpool FC, the Boston Red Sox, and Pittsburgh Penguins), The SpringHill Company, Blaze Pizza, Beats by Dre, Whoop, Canyon Bicycles, Tonal, StatusPRO, Fantasy Life, Neutral, Lyft, and a Major League Pickleball franchise.