Brittany Mahomes (Getty Images)
From a hairspray launch timed perfectly with Monday Night Football to a wearable tech deal she shares with her husband, Brittany’s endorsement game is picking up serious pace in 2026. Brittany didn’t hold back on why she signed again.
“Divi changed my expectations for what hairspray could do,” she said in a statement. Forget just being the wife of a two-time Super Bowl MVP. Brittany Mahomes has quietly built her own brand portfolio, one that spans haircare, activewear, energy drinks and fitness tech. She turns sideline appearances into business moves, and fans have noticed. “I love that I can get the hold and finish I want without sacrificing the health of my hair. I’m selective about the brands I work with, and Divi is one I truly believe in.”
After working with Divi last year, I was excited to continue the partnership.
She holds an estimated $15 million net worth, built largely through the Kansas City Current, the NWSL team she co-founded in 2020, now valued around $325 million.
Beyond beauty, Brittany has worked with Adidas, co-leading the “Team Mahomes” initiative that backs collegiate women’s soccer programs and mentorship efforts. She teamed up with Amazon in December 2025 for a Chiefs fan apparel line, and joined Patrick on a WHOOP campaign, launching matching “his and hers” fitness bands as part of the couple’s investment in the wearable tech company. Most of Brittany’s individual deal values stay private, unlike Patrick’s publicly tracked contracts. Still, her business instincts speak for themselves.