Patrick Mahomes and Brittany Mahomes (Instagram)
Patrick Mahomes has built his reputation on delivering big moments for the Kansas City Chiefs, but one of his most meaningful contributions in 2025 came away from the football field. Mahomes chose FARE as his charity for the NFL’s 2024 My Cause My Cleats campaign. The auction attracted 69 bids and closed on February 11, 2025, with a winning offer of $22,050. Their efforts in 2025 showed how a personal health challenge could inspire wider community action. Stay updated with the latest Asian Games 2026 news , check the Asian Games medal tally and complete Asian Games schedule .
Because both of his children, Sterling and Bronze, have food allergies, the decision carried personal significance. The family discovered the seriousness of the issue when Brittany introduced peanuts to Bronze at an early age.
“Within minutes it began to grow and grow, and eventually covered his whole body and got up to his face,” she recalled. His custom “15 and FARE” cleats became part of a fundraising effort supporting a partnership between the 15 and the Mahomies Foundation and FARE. Brittany stressed the seriousness of managing the condition, saying it “is not just about avoiding certain foods, it’s a lifethreatening disease that requires constant attention”.
The quarterback and his wife, Brittany Mahomes , turned a frightening family experience into an effort to protect other children. Their work with Food Allergy Research & Education (FARE) aimed to make schools, restaurants and community spaces safer for families dealing with food allergies. A pair of custom cleats became the centrepiece of that mission, raising thousands of dollars and bringing attention to a health issue that affects everyday life. The child developed hives and needed emergency medical care. Recalling the frightening experience, Brittany explained how quickly the reaction spread. The experience helped the couple understand how quickly a food allergy can become dangerous. Mahomes used his public profile to encourage greater awareness and support families who may face similar emergencies. “It’s critical that every family has what they need. Food allergy reactions can happen anytime, anywhere. The initiative aims to expand food allergy education through FARE Neighborhoods and Food Allergy Academy training at schools, restaurants, community food banks and other public spaces. The NFL Foundation directed the proceeds towards the selected charitable cause. Brittany also helped extend the campaign’s reach by sharing news of the winning bidder’s contribution. LK Snacks donated the cleats to two Kansas City medical centres, Children’s Mercy and The University of Kansas Health System, giving the items a lasting role in local allergy awareness efforts. The cleats were presented by FARE CEO Sung Poblete during a back-to-school event. The programme highlighted the importance of helping families recognise allergic reactions, access emergency treatment and make informed decisions about food safety. Join conversation Share your thoughts in the comments Be respectful · TOI community guidelines Brittany has also supported food allergy awareness through partnerships with brands such as OWYN and kaléo, while promoting resources including AUVI-Q autoinjectors and Food Allergy Game Plan tools. For the Mahomes family, the cause is deeply personal. By combining fundraising with practical education, Patrick and Brittany Mahomes helped bring greater attention to food allergy safety for families across Kansas City. Get the latest Sports News and Live updates. Download the TOI app.