Patrick Mahomes and Brittany Mahomes (Image via Getty Images)
it remains a notable example of how the Mahomes family has continued turning their public profile into opportunities outside the NFL Although the announcement dates back to November 2025. The club opened CPKC Stadium in 2024, a venue built specifically for a professional women’s soccer team. Patrick and Brittany Mahomes have built a growing business presence beyond football and celebrity life. The Mahomes name has become much bigger than what happens on a football field. Patrick remains one of the NFL’s biggest stars, while Brittany has developed her own profile through sports, business and entrepreneurship. Together, they have also shown a willingness to build projects that extend beyond Patrick’s career with the Kansas City Chiefs. The WHOOP partnership was not the couple’s first major venture together. Patrick and Brittany are also co-owners of Kansas City’s professional women’s soccer team, Kansas City Current. That investment has become one of their most visible business projects. The move marked an important moment for women’s sports and gave the Mahomes family another connection to the growing business side of athletics. Their different ventures also highlight the way Patrick and Brittany have developed a brand that reaches beyond the NFL. Advertising partnerships allow them to work together commercially, while their sports investments give them a more direct role in the industry.
Last year, the couple added another major brand partnership to that portfolio when they teamed up with fitness wearable company WHOOP.