With more than 50 brands set to go live this week, these agencies bring strong relationships across industries and expertise in strategy, creative, measurement, brand safety, and campaign execution. ChatGPT-maker OpenAI has announced that the launch ChatGPT Ads in India. The company has revealed that it is expanding its advertising program to one of ChatGPT’s largest and most active markets. The company confirmed that the ads will roll out to logged‑in adults using the Free and Go tiers, while Plus, Pro, Business, Enterprise, and Education subscriptions will remain ad‑free.
OpenAI said the model is non‑exclusive and it will continue to identify and work with other agencies. WPP and Omnicom will be OpenAI’s first agency partners for ChatGPT Ads in India.
On September 4, OpenAI will launch self‑serve access to ChatGPT Ads Manager in India, enabling businesses of all sizes to sign up with daily budgets starting as low as ₹725.
Dave Dugan, Vice President and Head of Global Ads Solutions, said: “India is one of the most dynamic markets in the world for how people use ChatGPT to learn, build, and discover. OpenAI said it will continue learning from feedback to improve relevance and introduce new formats and buying options, while maintaining a clear separation between advertising and ChatGPT’s answers. With ChatGPT Ads, businesses of every size can introduce themselves at relevant, high‑context moments when decisions are beginning to take shape. ” OpenAI outlined five guiding principles for ChatGPT Ads: * Answer independence: Ads do not influence ChatGPT’s answers. ChatGPT Ads aim to help businesses connect with people at moments of active consideration, creating opportunities for established companies, small businesses, and emerging Indian brands.