Cred is putting up rewards worth Rs 516 crore for its members: The wider industry impact

Cred is putting up rewards worth Rs 516 crore for its members: The wider industry impact

Cred Coin Rush adds US stocks, signed sports memorabilia

Cred is putting up rewards worth Rs 516 crore for its members in the fourth edition of Coin Rush. The seven-day event runs from September 29 to October 5. The reward pool is five times the size of the last edition, when over 52 lakh members took home a prize. This edition offers more than 600 types of rewards from nearly 300 brands, spread across lifestyle, travel, technology, sports and personal finance. Over Rs 2 crore worth of US stocks is up for grabs, and one member stands to win shares worth Rs 5 lakh. The list includes Lionel Messi’s signed FIFA World Cup 2026 Argentina shirt, David Beckham’s signed Manchester United home jersey from the 1999 treble season, and Zinedine Zidane’s signed Real Madrid home jersey. Also on offer are a Mike Tyson signed boxing glove, a Muhammad Ali signed 2004 MLB All-Stars cap and a signed Shane Warne Australia cricket print. These include daily jackpots, raffles for the signed memorabilia, fastest-finger-first drops at 12 PM and 6 PM, and rallies where members unlock prizes together.

The two new categories are US stocks and signed sports memorabilia. Rewards will be released through the week in different formats. The US stocks come through Kuvera by Cred, which launches US equities with this edition of Coin Rush. The collectibles lean heavily on sporting legends. Outside of sports, members can expect exclusive sneaker drops, custom designs and new lifestyle brand launches. Cred Originals is also introducing a line of fashion products made only for this event.

Cred says it has 1.7 crore members. Access to the platform is limited to users with high credit scores, who use the app to pay credit card bills, track credit scores and earn rewards on every payment. You use AI every day. Now get your AI Quotient. Take the AIQ test.

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