interest across Indian households continues to accelerate While broad search queries for matcha reached their initial high point in mid-2025.
Indian consumers are leaning heavily into specialised flavors like Matcha, sweet purple yam (Ube), and roasted Japanese green tea (Hōjicha), according to the company. Inquiries for “how to make matcha” jumped 1300% over the past twelve months, with specialised accessories like the “matcha whisk” and “matcha bowl” turning into breakout search queries in August 2026. India’s cafe counters and home kitchens are seeing a wave of experimental drink choices, and that is reflected on Google Search.
The first is Purple Yam Wave as lookups for Ube hit an all-time peak in August 2026.
Warmer summer weather pushed lookups for “mango matcha” up 200% and “strawberry matcha” up 400%, followed by rainy-season spikes for combinations like “coconut matcha” and “dirty matcha, according to the data Google collected. Queries around wellness considerations increased with questions around “matcha health” climbed 1000%, while “matcha protein” leaped 2500%. Buyers also examined stimulant levels, lifting questions around “does matcha have caffeine” by 70% alongside breakout growth for “matcha vs coffee. The green tea trend has crossed into lifestyle commerce, sparking breakout queries over the year for items like “matcha enzyme scrub” and “matcha shoes,” alongside August 2026 spikes for candles, facial washes, and perfumes infused with the ingredient. Experimental drinkers drove breakout attention for fusion beverages like “ube matcha” and “ube coconut,” alongside climbs for “ube latte” and “ube cafe.”
Alongside matcha, two emerging flavors are posting record search volumes in India.
The second is Hōjicha’s roasted profile as searches for Japanese roasted green tea reached an all-time ceiling in March 2026 before witnessing another breakout spike in August 2026, with users exploring “what is hojicha,” ordering “hojicha latte,” and driving breakout growth for the direct comparison “hojicha vs matcha. Telangana leads nationwide curiosity for Ube, Delhi acts as the primary hub for Hōjicha interest, while Delhi, Chandigarh, and Goa take the top spots for residents querying “matcha near me. Get the latest technology news and updates. Download the TOI App.