Make sure that you take the time to work with people inside your company so that they can understand what the technology can and can’t do, and what your intentions for the technology are and what they are not,” Buser said. Jack Buser, global director for games at Google Cloud has asked the gaming executives to make sure that their employees understand both the potential and limitations of artificial intelligence. Speaking to Business Insider, Buser compared AI to Tony Stark’s Iron Man Suit — a tool that empowers but doesn’t replace the person inside. “If you’re the CTO of a games company, make that suit of armor available. Make sure that it’s safe.
AI’s Expanding Role in Gaming Production
Buser highlights that artificial intelligence (AI) is rapidly transforming the gaming industry by reducing costs, streamlining operations, and accelerating production timelines. While some developers are still cautious, the trend toward AI adoption is gaining momentum. He metaphorically described this shift as akin to being in a suit of armor, where developers can now accomplish tasks that were previously impossible.
Buser also pointed out that integrating AI goes beyond just technological upgrades; it requires a cultural shift within companies. He believes that executives must engage directly with AI technologies to truly understand their capabilities and limitations. “It can be tricky at the executive level. You don’t have a crystal ball of where this is all going. It takes getting your hands dirty, experimenting with the technology, seeing what it does and what it doesn’t do,” he noted.
Furthermore, Buser envisions that AI will pave the way for more immersive gaming experiences through the development of “living games,” which evolve continuously after their initial release. These AI-powered updates promise to be faster, more personalized, and seamlessly integrated, enhancing real-time player experiences.
Looking ahead, Buser predicts that by 2026, the gaming industry will see widespread AI integration across workflows, transitioning from isolated applications to multiple AI-driven features that will significantly shape player interactions.