Musk’s “best product ever” is ending
Tesla will stop building the Cybertruck at its Gigafactory in Texas around the middle of 2027, CEO Elon Musk has announced. Musk once expected the Cybertruck to sell 250,000 units a year, and by late 2023 he claimed more than a million reservations. Cox Automotive estimates Tesla sold 20,237 in the US in 2025, down 48% from 38,965 in 2024. In October 2026, just 1,914 were registered in the US, according to Motor Intelligence.
In a post on X on Friday, Musk said the company would be “winding down production” of the stainless-steel pickup to make room for more Cybercab robotaxis. Musk did not say whether the truck would be built elsewhere. Texas is the only plant that makes it, and its steel body needs specialised tooling, so shifting production would not come cheap. Wes Morrill, the project’s lead engineer, hinted at a full stop, writing on X that the Cybertruck “lives on through Cybercab. Very few of those turned into sales.
At the 2019 unveiling, Tesla’s design chief threw a metal ball at the truck’s supposedly armoured window, and it cracked on stage. Deliveries began only in late 2023, after years of delays. The truck was first promised at $39,900, but the base model arrived at about $61,000, and the top Cyberbeast trim now costs $102,000. Even before deliveries began, Musk admitted on a 2023 earnings call, “We dug our own grave with Cybertruck.
The trouble started early. “
The 2024 model alone faced 11 voluntary recalls in the US, including one over an accelerator pedal that could get stuck. Another in 2025 covered more than 46,000 trucks over a trim panel that could fall off. Recalls followed. The Cybertruck never went on sale in Europe either, as it failed to meet safety standards there.