Google Pay recently announced that it is rolling out “Ask Google Pay,” an opt-in conversational AI assistant powered by Gemini models, designed to help Indian users track spending and gain personalised financial insights directly inside the app. Alongside the AI assistant, the tech giant is expanding its credit ecosystem through a new partnership with SBI Card to launch the Google Pay Flex SBI Credit Card.
In addition to core credit features, Google announced upcoming ecosystem perks for Flex cardholders.
many users still struggle to analyse their monthly expenses or understand broader financial concepts While the UPI has made everyday digital transactions instant and seamless. Enter Ask Google Pay, an in-app personal finance assistant that fills this gap. The feature allows for customized answers to common money questions by looking at a user’s past transactions and their CIBIL credit report details. It can evaluate monthly spending patterns to identify where money was spent and suggest practical savings tips. The second feature is breaking down complex financial topics into plain language, such as explaining SIPs, compound interest, credit scores and differences between tax regimes. Google emphasised that Ask Google Pay is an opt-in educational feature, keeping all user financial data strictly private and under individual control.