Representative Image of a picturesque market stall displaying jars of vibrant pickles made from surplus vegetables (AI-generated image)
Business partners Lucy Patto Davidson and Kat Goldin began experimenting with surplus produce in 2023, eventually turning it into a pickle business. A year later, an accidental order for 2,000 kilograms of cucumbers, rather than the 200 kilograms they intended to buy, forced them to scale up production. The pair spent 2 weeks making pickles before the cucumbers spoiled, expecting the jars to last them a year. Goat Rodeo Goods officially launched in August 2024. By March 2026, the Scottish business had reached 400 UK stockists, including Dobbies and Oliver Bonas, and was expected to generate more than £500,000 in sales during 2026, according to The Courier. The founders met in 2023, with a shared interest in food helping shape the business that followed.
In an interview with Scottish Field, the founders said they continued to work with smaller Scottish market gardens and growers as production expanded. Some businesses begin with a detailed business plan. Goat Rodeo Goods began with surplus vegetables and an idea for turning them into something customers would want to buy. Their first batch sold out at a Christmas market, encouraging them to develop more products. Instead, the batch sold out within weeks. Goat Rodeo Goods grew out of the food activities associated with Fodder + Farm, based in Port of Menteith, Stirlingshire. Goldin, who grew up in Iowa in the United States, was particularly interested in American-style cucumber pickles. The founders wanted to make condiments with bold flavours and give customers a different option from conventional supermarket products. Patto Davidson is a private chef who specialises in game and open-fire cooking, while Goldin has worked as a freelance writer and photographer. The business was built around seasonal ingredients and collaboration with local growers.
The turning point came in 2024, when the founders travelled to Glasgow to source cucumbers for another batch. A misunderstanding over the order meant they bought 2,000 kilograms rather than the 200 kilograms they had intended to purchase. The founders spent the next 2 weeks making pickles to process the cucumbers before they spoiled. Goat Rodeo Goods officially launched in August 2024. By March 2026, the business had grown to 7 employees and 400 UK stockists, according to The Courier. By March 2026, the company supplied 400 shops across the UK, including Dobbies and Oliver Bonas, The Courier reported. Dobbies had agreed to sell its products in 45 stores.
They initially expected the resulting stock to last for a year, but the products sold out within weeks. What had begun as a small side project quickly developed into a business that required greater production capacity.