At 19, he quit his job, paid his rent and was left with just $20 to his name. Today, he is renovating an 81-room hotel in Eureka Springs with a $1.1 million budget.
The project, called Hotel Expedition, focuses on creating unique experiences with amenities like yoga and a fire pit, according to a report by PEOPLE. Some learn business, others are born with a hunch for it. When it comes to Greg Clark, it seems the latter holds true.
However, in 2020, when the pandemic hit, Clark began looking for other avenues that could sustain his family without him having to devote 100-hour work weeks. In late 2025, he bought his first hotel in Montana near Yellowstone National Park. After a complete renovation, it opened in early 2026. An 81-room hotel in Eureka Springs, which he purchased for $2.55 million. He had budgeted another $1.1 million for renovations, including furniture, fixtures and equipment. He’s also living on-site while overseeing the massive renovation, which he hopes to complete in time for a grand opening around Christmas 2026. The Eureka Springs property was built in 1993 as a Holiday Inn Holidome, a style of hotel popular in the 1990s that centred guest rooms around an indoor pool area. The building was constructed by stacking concrete blocks in a pyramid-like structure, meaning each guest room is essentially a 25-by-12-foot concrete block that was craned into place, according to Clark. Clark expects nightly rates to range from around $110 on a weekday to as much as $380 during an event weekend, depending on the season.
Despite the Montana hotel not being profitable, Clark says the experience solidified his passion for the business. “I was hooked for life now, so you could almost say these have turned into midlife crisis passion projects where I want to just push the boundaries of what guests accept as normal in hotels, and let my creativity explode on our canvases,” he said. “We want to offer a level of amenities that cater to guests who want more out of their travel than just a bed and a warm shower,” he said.
When Clark quit his job, he went back to live with his mom and began buying and selling used tyres on Craigslist out of her carport. This side hustle eventually grew into a multi-state, multi-location automotive business. This newfound love led to Clark moving from short-term rentals to larger hospitality projects. Now, the entrepreneur is taking up his biggest project yet. That vision includes a spa with an in-house masseuse, morning yoga, bracelet-making classes, movie nights by the pool and s’mores kits for guests to enjoy around the property’s fire pits. The goal is to make guests feel as though they’re staying at an upscale resort without the upscale price tag. In order to understand the hotel’s target guest, he has also been travelling around the country and sometimes internationally to study hotels serving a similar audience.
The project, which Clark has dubbed Hotel Expedition, is part of his larger goal to build a collection of 10 curated hotels over the next seven years.
“I was inspired to buy this 81-room hotel the moment I walked the property and set foot inside the pool atrium,” Clark said, adding, “I knew right then and there, if I can just get everything else right with this property, this room will never go out of style.”