Asus has introduced a refreshed lineup of gaming and creator laptops: The wider industry impact

Asus has introduced a refreshed lineup of gaming and creator laptops: The wider industry impact

Asus has introduced a refreshed lineup of gaming and creator laptops in India, featuring the dual-screen Zephyrus Duo and the more budget-friendly TUF Gaming A14. Pre-bookings are now available at various retailers, including ROG stores, Flipkart, Amazon, Croma, Vijay Sales, Reliance Digital, and Asus Exclusive partners. Customers can secure their orders with a payment of Rs 999, which includes benefits valued at up to Rs 27,299, such as a two-year warranty extension and three years of accidental damage protection. Additionally, a no-cost EMI option is offered for up to 24 months, starting at Rs 8,333.

The G14 weighs 1.5 kg, measures 1.59 cm thin, and pairs a 3K Nebula HDR OLED with a 73Whr battery. The headlining RTX 5070 variant lists at Rs 3,69,990. Step up to the G16 and you get a 2. 5K HDR display rated at 1100 nits, a 90Whr cell, and configurations from RTX 5070 Ti at Rs 4,19,990 up to RTX 5080 at Rs 5,09,990. Both are powered by Intel Core Ultra 9 processor.

Arnold Su, Asus India’s VP for consumer and gaming PCs, framed the launch around adaptability, pitching devices that flex between gaming, creation, and everyday work without forcing trade-offs. The G-series refresh is where most buyers will land.

It is a 14-inch 2-in-1 with a detachable keyboard, a Pantone-validated 3K Lumina Pro OLED, and Qualcomm’s Snapdragon X2 Elite pushing 80 TOPS of on-device AI. Asus quotes up to 22 hours of battery life and bundles Asus Pen support for sketching and markup. Price is Rs 2,69,990.

The PZ14 is the odd one out, and that is the point.

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