Travis Kelce Turned a Childhood Love for Roller Coasters Into a 9% Stake in Six Flags (Getty Images)
By March 2026, Kelce’s relationship with Six Flags deepened further. He later partnered with Cedar Point and Kings Island to promote 2027 season pass sales.
Kelce said it himself: “So crazy to even imagine this is real, but you gotta love it when life comes full circle. “Growing up, our family spent a lot of time at Cedar Point and Kings Island, and these parks have given us some unforgettable memories,” Kelce said. The investment wasn’t random. Kelce had been openly nostalgic about Cedar Point for years on the New Heights podcast, often sparring with Jason about their favorite rides. When JANA Partners came knocking, the opportunity wasn’t just financial. It was personal. The company named him brand ambassador, placing him across social media, broadcast campaigns, streaming platforms, and in-park promotions throughout the year. “I want other families to experience all the same fun we did. What JANA is betting on is that operational changes, better guest experience investment, and pressure on leadership can shift that trajectory. Kelce brings something specific to that equation: reach. His crossover appeal, from NFL fans to Taylor Swift’s fanbase to Middle America families, is genuine and quantifiable. Six Flags CEO John Reilly put it plainly: “His fun-loving personality, commitment to excellence and passion for the game have contributed to three Super Bowl titles on the field, and we’re confident they will score big with our guests as well.
Formula 1 investments. The $100 million podcast deal. Whether Kelce’s star power can move turnstile numbers remains to be seen. But the investment itself is a telling window into how he’s building wealth outside football. Baseball team ownership with the Cleveland Guardians. Hot sauce. Beer. And now, roller coasters. The kid from Cleveland Heights isn’t just collecting trophies anymore.