Kolkata: Lightweight gold jewellery and silver ornaments, coins, figurines and utensils emerged as popular choices among buyers ahead of Dhanteras , with jewellers reporting encouraging demand in the run-up to the festival.
“Silver prices have dipped by more than 55% from what they were at the beginning of the year.
People have also been buying silver ornaments and other articles from our Lumi collection,” said BK Dutta, owner of Benud Behari Dutt, which has showrooms in Salt Lake and BB Ganguly Street. Partner at Anjali Jewellers, the recent dip in gold prices has prompted customers to advance their jewellery purchases ahead of Dhanteras, Diwali and the upcoming wedding season, according to Annargha Uuttiya Chowdhuury. Jewellers said the relatively lower price levels had encouraged customers to buy gold and silver, both for personal consumption and gifting. Silver jewellery and artefacts are also in demand,” said Pramod Duggar, state president of the India Bullion and Jewellers Association and secretary of the Calcutta Gem and Jewellers Welfare Association. The trends suggest that people are preferring silver jewellery and utensils for consumption purposes,” said Sushail Dudheria of Silver World on Kalakar Street in Burrabazar.
“In the days leading up to Dhanteras, buyers seemed to be more inclined towards lightweight gold ornaments compared to heavier jewellery. they remain below their all-time highs, offering buyers an opportunity to make purchases ahead of the festive season Although gold prices have increased over the past couple of days. “People are showing strong interest in gold and silver, and we are expecting a good Dhanteras. Taking advantage of the dip in prices, buyers are opting for lightweight gold ornaments, both for personal use and gifting. This has made it more attractive for buyers this Diwali.