Vishwakarma kites sale at Santosh Mitra square on Tuesday. photo by Sayantan Chakraborty

With Vishwakarma Puja coinciding with Modi’s birthday, kite shops across the city and its fringes said political and religious motifs are finding more takers. I have sold almost all the boxes this year,” said Subhajit Garai, a kite wholesaler in north Kolkata’s Hatibagan area. Abir Som, another kite-seller in Belgharia, said he had stocked a number of saffron-coloured kites, as well as those featuring ‘Jai Shri Ram’, images of Ram and Hanuman, and photographs of Modi and Amit Shah . BJP officials said they too had ordered multiple saffron and Modi-themed kites this year as part of the celebrations. since the auspicious occasion has also coincided with Vishwakarma Puja, we will celebrate it by flying saffron and Modi-themed kites,” said Mahadev Sarkar, a senior BJP functionary in the city While we will light lamps and diyas at every household.
“Kites with Modi’s picture and ‘Jai Shri Ram’ written on them are selling well this year. There is a clear demand for saffron-coloured kites, too. “With the change in govt, there has been a rising demand for kites bearing the lotus symbol and in saffron this year. I have sold most of the stock. “From Thursday, there will be a month-long celebration of our PM’s birthday. Vishwakarma Puja, traditionally associated with factories, workshops and establishments employing machinery, has long been linked with kite flying in Bengal. On the day, rooftops across Kolkata often turn into makeshift kite-flying zones, with families and groups of youngsters taking to the skies. For kite-sellers, the festival remains one of the biggest business opportunities of the year.
Shops begin stocking kites weeks in advance, with demand peaking in the days immediately before the puja. Vishwakarma kites sale at Santosh Mitra square on Tuesday. photo by Sayantan Chakraborty Vishwakarma kites sale at Santosh Mitra square on Tuesday. photo by Sayantan Chakraborty Vishwakarma kites sale at Santosh Mitra square on Tuesday. photo by Sayantan Chakraborty Vishwakarma kites sale at Santosh Mitra square on Tuesday. photo by Sayantan Chakraborty Kolkata: Saffron is set to be the dominant colour in Kolkata skies this Vishwakarma Puja, with kite-sellers reporting a sharp rise in demand for saffron-coloured kites and those carrying images of PM Narendra Modi and the words ‘Jai Shri Ram’. On Wednesday, I will get a fresh consignment from Gujarat featuring photographs of Modiji wishing him on his 76th birthday,” said Som.
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Kite-sellers said demand for themed kites has been growing over the past few years, with religious figures, political personalities and popular characters appearing on kites. Modiji’s picture and ‘Jai Shri Ram’ are also being asked for,” said Saikat Dutta of India Kite at Lebutala Park in north Kolkata. This year, however, saffron appears to have gained a stronger presence in the market. Now many specifically ask for saffron kites. Download the TOI App.
“Earlier, most customers would ask for bright colours or designs featuring cartoon characters.

