Manoj Sahay, country head at Logitech India
India at the same tipping point as China was about 20 years back,” he said.
Sahay said millions of Indian mobile gamers are graduating to dedicated, higher end gaming setups and Logitech is positioning itself to capture that shift through its racing simulation wheels, a lineup structured across beginner, intermediate and pro tiers and by engaging with the gaming community directly through experiential events. Chennai : Logitech is betting on India’s premiumisation trend, with growth coming from its mice, gaming and video conferencing hardware. The company is doubling down on its bestsellers while stepping up focus on newer product ranges and customer segments, including B2B. Hybrid work, demand for software-defined hardware, and shifting demographics and consumer preferences are driving growth. “As Indian GCCs evolve into hubs for decision-making and strategy, enterprises are upgrading to AI-based video systems. These products eliminate setup delays and ensure productivity gains for remote Indian teams during critical discussions. The Swiss-American hardware company is also pushing its ergonomic range aimed at health-centric customers such as RSI and tennis elbow, alongside colourful lifestyle peripherals for younger Indian consumers building personalised desk setups. Alongside traditional distribution channels, the company is modernising its route to market by stepping up its e-commerce and quick commerce play, holding higher buffer stocks with distributors to meet instant-delivery demand.
Manoj Sahay, country head at Logitech India, said the India business is expected to grow at three times the global rate, which is around 5%. You Can Also Check: Gold Rate in Chennai | Silver Rate in Chennai | Bank Holidays in Chennai | Public Holidays in Chennai | Chennai AQI | Weather in Chennai | Petrol Price in Chennai | Diesel Price in Chennai | CNG Price in Chennai | LPG Price in Chennai Stay updated with the latest Chennai news.
Beyond consumer tech, we are making inroads into the B2B segment, particularly from global capability centres and large enterprises willing to spend on premium peripherals,” he said. “Our MX series of advanced productivity peripherals focused on programmers and creatives, video collaboration and gaming are driving the growth in the country. Download the TOI App.