From AI-designed jewellery to artisanal sweets and lifestyle products, a fresh line-up of offerings is attracting buyers across Tamil Nadu
Jewellery shops have seen an increase in footfalls over the weekend amid fluctuations in gold prices over the past 10 days, with prices easing in the previous week. Jayantilal Challani, president of The Jewellers and Diamond Traders’ Association – Madras, expects gold jewellery sales to increase by 10%-15% this Diwali.
“A sizeable number of customers who have invested in digital gold savings schemes will also make purchases on the eve of Diwali,” he said. As Diwali draws closer, the festive spirit is finding expression in glittering gold, gourmet sweets and big-ticket purchases. From AI-designed jewellery to artisanal sweets and lifestyle products, a fresh line-up of offerings is attracting buyers across Tamil Nadu . With Diwali falling in the first week of Nov, retailers are banking on a surge in spending as salaries and festive bonuses reach consumers. Diwali is a key sales period for gold jewellery, and retailers expect demand to remain strong.
Such designs will be an added attraction this Diwali, with retailers launching several new collections,” Challani said. “These are our chef’s special offerings aimed at health-conscious customers,” said its MD, K T Srinivasa Raja, who is also honorary president of the Tamil Nadu Hotels Association. Another trend this festive season is the growing use of AI in jewellery design. “Gone are the days when we used to depend on designs sourced from Italy. In the past two years, AI has made this possible, enabling us to create excellent designs without relying on European nations. Sweets are an integral part of the festive season, and shops have geared up with new offerings. Adyar Ananda Bhavan (A2B), for instance, is introducing variants made with macadamia nuts and pine nuts.
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Navin V, director of Darling Digital World, said the GST rate cut in 2025 shifted consumer preference towards larger television screens, from 32 inches to 43 inches. “This year, the trend is towards 55-inch and 60-inch television panels. Amazon said sales were running at six times its average-day pace during its great Indian festival, while electric two-wheeler sales were at eight times and commuter models at 13.5 times. More than 60% of its two-wheeler sales came from non-metro markets.
Because of the extended hot weather this year,” he said, we are also seeing air-conditioner sales continue beyond the summer.
At the industry level, pre-orders for Diwali, largely for gifting, have been strong, he said. “We expect sweet sales to increase by about 30% this year as Diwali falls in the first week of November, giving people an opportunity to spend their salaries and bonuses,” he added. Indian Overseas Bank MD and CEO Ajay Kumar Srivastava said festive demand remained strong. “We have not experienced any decline in demand during the festive season,” he added.
On the consumer durables front, larger TVs are in high demand. With mobile phone prices rising, retailers are promoting longer EMI tenures and financing schemes to make purchases more affordable. Interestingly, e-commerce platforms are seeing a sharp increase in two-wheeler sales this time.