Under the initiative, all 25 stations on the Blue line will carry a brand name alongside their existing names. Only 18 stations had semi-naming rights last year. Kochi: Kochi Metro Rail Ltd (KMRL) has become the first Metro network in the country to secure semi-naming rights for all its stations, giving a boost to its non-ticket revenue.
Once finalised (within a month), KMRL will generate 100% branding revenue from all its active stations,” a senior KMRL official said. With this, station co-branding will fetch a revenue of Rs 6 crore a year. KMRL managing director G Priyanka instructed the department heads to proactively lay the groundwork for commercial monetisation along the upcoming Phase 2 corridor, which spans from JLN Stadium to Infopark. We’ve awarded the same, for which the license fee comes to Rs 30 lakh per annum,” he said.
We’re also exploring the possibility of telecom tower lease-out, for which the tenders will be issued soon,” the official said. “A central highlight of KMRL’s commercial strategy is its semi-naming rights (station branding) model. The process of awarding semi-naming rights for Vyttila Metro Station has entered its final stages. KMRL has explored new avenues for finding non-operational revenue this year. “We’ve awarded median beautification along the 15km stretch from Edapally to Tripunithura section. we intend to rake in ad revenue through license fees and advertisements While it will help raise a green space along the medians. The Metro authorities started audio advertisements on trains on an experimental basis. The Metro covering ads also include film poster releases. Film shooting inside stations and ‘Save the Date’ reel-making inside metro trains are other NFBR sources. “We’ve also recently tendered the leasing out of optical fiber cables to telecom companies for Wi-Fi internet connection, etc.
The ads will be aired just before the train reaches the intended station mentioned by the client. A four-hour film shoot on Tuesday helped it earn Rs one lakh.