Varanasi: Referring to the generation born after 2000, BJP national general secretary and Uttar Pradesh in-charge Vinod Tawde on Friday said many young people had not personally experienced the pre-2014 period. He urged party workers to engage with them and explain, using facts, what he described as the positive changes since Narendra Modi came to power.
he said digital platforms are no longer merely spaces for presence, but powerful tools to connect with citizens and communicate effectively While addressing the BJP Varanasi Lok Sabha Social Media Workshop at the Commissionerate auditorium.
He said that since 2014, projects worth over Rs 61,000 crore had been undertaken in Kashi, with 536 of 727 completed and 191 under construction.
Tawde said workers must not only follow narratives but build their own fact-based narratives. Harsh Chaturvedi of the national social media department presented the “Kashi Vikas Gatha” and underlined the three Cs of digital strategy: content, creativity and continuity. He stressed the need to take the government’s achievements and Kashi’s development story to people through Facebook, X and Instagram.