Charlotte Tilbury is taking its relationship with the Dallas Cowboys Cheerleaders into another season, combining beauty, performance and retail in a partnership built around the group’s signature game-day looks. The beauty brand will remain the team’s official beauty partner for a second year, while its expanded Amazon Beauty collaboration will give shoppers more ways to discover and buy the products used behind the scenes.
For the 2026 collaboration, Charlotte Tilbury has put together a beauty wardrobe designed around the demanding routines of the cheerleaders. Because when they feel good about themselves, they can step out on the field and perform at their very best, for the Dallas Cowboys Cheerleaders, that confidence is so important.
“Looking good makes you feel good and feeling good gives you confidence,” said Kelli Finglass, senior director of the Dallas Cowboys Cheerleaders. Stores, said the partnership can help customers connect with the products in a more engaging way. “We couldn’t be more proud of Amazon Beauty’s collaboration with Charlotte Tilbury Beauty,” said Camille Nordby, Premium Beauty Category Leader, Amazon U.S.
The renewed partnership goes beyond makeup. Charlotte Tilbury will support the Dallas Cowboys Cheerleaders through content, creator experiences, retail appearances and in-stadium activations. The brand will also help create the team’s official beauty looks for game days. The collection brings together skin care, complexion products and colour cosmetics, giving the team a full routine rather than relying on a single signature product. “That’s what we love about Charlotte Tilbury. It’s a brand that’s really about confidence and helping women feel their best. ” The collaboration also creates a stronger link between the Dallas Cowboys Cheerleaders’ beauty routines and online shopping. Charlotte Tilbury is expanding its Amazon Beauty retail partnership with new ways for customers to explore the products featured in the team’s looks. Camille Nordby, Premium Beauty Category Leader at Amazon U.S. Stores. “Charlotte Tilbury is a brand built on confidence, artistry, and showing up as your best self. We can’t wait to bring customers closer to the action with behind-the-scenes content, exclusive experiences, and the products behind the Dallas Cowboys Cheerleaders’ iconic looks. “