In 2026, Reggie Bush launched a sports investment firm seeking $150 million to buy stakes in emerging leagues
In March 2026, Bush teamed up with investor Terrence C. Murphy Sr. to launch Synergy Sports Capital, a private-equity firm seeking $150 million for its first fund. Murphy said in March 2026 that the firm was speaking with potential investors and that some had made informal commitments, according to Front Office Sports. The firm has already made its first investment in Atlético Dallas, a soccer club founded in 2024 that competes in the USL Championship. Murphy brings experience from his own investments, which include real estate and more than 100 companies. After retiring from the NFL in 2017, Bush developed a strong interest in golf and noticed that many other athletes enjoyed the game but lacked a dedicated tour where they could compete for prize money and sponsorships.
Former NFL star Reggie Bush is taking his career in a new direction by investing in the future of sports. The firm plans to invest in emerging sports leagues, teams, and related businesses instead of focusing mainly on established NFL and NBA franchises. With an investment in a professional soccer club already in place and a new golf venture in development, Bush and Murphy want to find business opportunities in sports that have room to grow. The move also gives Bush a chance to use his experience as a former player to understand what athletes and sports businesses need to succeed. By backing growing leagues and new ventures, Synergy Sports Capital hopes to find opportunities beyond traditional professional sports. The firm’s success will depend on choosing the right investments and helping these businesses build a stronger future. However, the report did not confirm that Synergy had raised the full amount. It plans to explore further opportunities as it builds its portfolio. His sports-related investments include the United Pickleball Association and Third Coast Renegades Angling Club, a team in the Sport Fishing Championship league. Atlético Dallas is currently Synergy’s first identified portfolio company. The club’s place in the USL Championship gives the firm an early presence in professional soccer as it looks for other investment opportunities. The firm is also interested in businesses connected to sports facilities, real estate, and league operations. This broader approach could allow it to invest in the infrastructure and services that help sports organizations operate, rather than relying only on team ownership. Bush is also developing the United Athletes Tour, a golf venture designed for professional athletes who want to compete outside their main sports.