Travis Kelce appears with his Samoyed, Wendy, in Tommy Hilfiger’s Fall 2026 campaign

Travis Kelce appears with his Samoyed, Wendy, in Tommy Hilfiger’s Fall 2026 campaign at The Plaza Hotel in New York. (Images via Twitter/X)

Travis Kelce has spent 13 seasons catching passes in the NFL. The Kansas City Chiefs tight end appears in Tommy Hilfiger’s Fall 2026 campaign with Wendy, his white Samoyed. 1 that Kelce was shooting the campaign at The Plaza Hotel in New York when Wendy joined him in front of the camera.

Vogue’s Nick Remsen reported Sept. His newest co-star needed no playbook. She just needed a spot beside him at The Plaza Hotel. Her place in the campaign started with a simple suggestion from Kelce after the brand began considering a dog for the shoot. The campaign was photographed during the spring. The dog clearly had Kelce’s attention away from the cameras, too. During a car ride from The Plaza to Central Park, Remsen complimented Wendy. Kelce responded immediately. “Are you kidding me? She lights up my day.”

1. The one-minute, 45-second spot was filmed at The Plaza Hotel. The outlet reported that Kelce’s first commercial with the fashion brand debuted early Tuesday.

Forbes’ Jeff Fedotin identified the Samoyed as Wendy on Sept. Vogue also described one of their photo setups. Wendy climbed onto the couch and settled between Kelce and the back cushions while the crew prepared the frame. The photographer got the shot. There was no complicated casting process behind Wendy’s appearance. Tommy Hilfiger wanted a dog in the campaign. Kelce had a candidate ready. And apparently, Wendy got the job. Wendy has given Kelce’s latest campaign an unusual talking point, but his relationship with Tommy Hilfiger is already set to continue.

Wendy appears lounging with Kelce on a couch before the Chiefs star moves through other parts of the hotel.

Forbes reported that the fashion brand approached Kelce’s management team in fall 2025. Tommy Hilfiger planned to work with him even while his NFL future remained uncertain following the 2025 season. Vogue reported that Kelce has also been involved in design meetings with the brand for a collaborative collection scheduled for spring 2027. The Fall 2026 campaign puts that interest on a much larger platform. 14.

Because kelce heard the campaign needed a dog and decided he knew exactly who should get the call, wendy, meanwhile, has already made her Tommy Hilfiger debut. Vogue reported that Tommy Hilfiger’s creative team had been discussing casting a dog. Forbes reported that another collaboration involving Kelce is already planned for February. Vogue reported that the Chiefs’ first official game is scheduled for Sept.

She crushed it,” Kelce told Vogue. He also said Wendy fit the Tommy Hilfiger aesthetic and added, “Those are some of my favorite shots. He told Forbes that getting dressed has long been something he enjoys.

The reason Wendy appeared in the campaign was equally straightforward. Kelce volunteered his own Samoyed. “We figured, why not her? That decision gave Wendy a role in Kelce’s first commercial with Tommy Hilfiger. Kelce ultimately returned to Kansas City and is preparing for his 14th NFL season. At the same time, his work with Tommy Hilfiger is expanding. Join conversation Share your thoughts in the comments Be respectful · TOI community guidelines Fashion is familiar territory for Kelce. “I love to pick a different outfit every single day. I have fun in fashion. Kelce filmed the two-day shoot at The Plaza while wearing several pieces from Tommy Hilfiger’s collection. The timing also places the campaign directly before another NFL season. Kelce will soon be back in his usual setting with Kansas City. Get the latest Sports News and Live updates. Download the TOI app.