Travis Kelce built a business empire beyond the NFL with help from two brothers who saw his potential early (Getty Images)
Andre and his twin brother Aaron had launched A&A Management in 2011. Kelce became their second client as he prepared for the 2013 NFL Draft. Travis Kelce is no longer just the Kansas City Chiefs tight end known for making big plays. He has moved into fashion, business and entertainment, with ventures such as Tru Kolors and Garage Beer adding to his growing profile. But this off-field career did not come together overnight. Andre and Aaron Eanes saw an opportunity in Kelce years before his NFL fame and built a plan to turn his personality into a brand that could reach far beyond football. Their story with Kelce began at the University of Cincinnati. What started as a college friendship eventually became a business partnership that helped shape the tight end’s career outside the NFL. They wanted to help athletes build businesses and careers that could last beyond their playing days.
In the January 2, 2024, New York Times profile, he said, “Actually, it’s not that crazy. In Andscape’s November 20, 2023, report, he said, “We had a strategy of we want to maximize national commercials to parlay his characters and his ability to be talent throughout the season so that when people are seeing him, they’re seeing him as talent, not as the football player. Because it’s easy when you have a plan, he added, “It’s.
Aaron also explained why he wanted brands to see Kelce as more than an athlete. Aaron had a simple response when people described the previous year as unusually hectic. We’re executing that plan. The Eanes brothers did not build Tru Kolors or Garage Beer for him. Instead, they helped create a management strategy that gave him room to pursue opportunities beyond football. And the plan they began with a college connection has grown into a business relationship that continues to shape his life outside the NFL.