Amazon claims Great Indian Festival 2026 Day 1 records historic opening with 100% YoY growth on shopping volume
Amazon announced that its Amazon Great Indian Festival 2026 has had a historic opening with customers ordering over 100% more products YoY.
In a press release, the company said that customers from every pin-code of India have already placed an order across smartphones, consumer electronics, fashion, beauty, home, kitchen, everyday essentials and more. One out of two customers shopped using EMI and one out of every three units bought were rewarded with cashbacks.
Saurabh Srivastava, Vice President – Amazon India, said “Early trends from the Amazon Great Indian Festival 2026 have beaten our most optimistic expectations. We’ve seen a record 100% increase in products ordered and are humbled to see aspirations becoming affordable with extra savings for Prime members, instant bank discounts, exchange, no-cost EMI, Amazon Pay Later and a host of value-driving programs. Apple iPhone 16, Samsung Galaxy S25 Ultra, OnePlus Nord 6, Xiaomi 17 and iQOO 15R were the most popular picks as customers moved to flagship cameras, faster chips and bigger displays. TVs of 55 inches and above made up 65% of all TVs sold. High-end home theatre systems from Sony , JBL and Samsung did even better, selling 100X over a regular day in the first 12 hours. Premium front-load washing machines of 9 kg and above ran at 80X, while dryers and dishwashers reached 60X.
We opened for all customers at midnight and have already set new benchmarks across customer engagement, order volumes and delivery speed. From metros to the smallest towns – Bharat is choosing to shop on Amazon.in for the best deals, the widest selection and the fastest deliveries. The festive season has just begun, and we are committed to delighting every customer across the country”. In laptops, MacBook Neo sales were 65X higher than on a regular day. Premium wearables ran at 80X a regular day, led by Garmin, Apple, Samsung and Amazfit. Home entertainment sales jumped 77X over a regular day. Customers upgraded their homes, with large appliances selling 50X a regular day. Refrigerators hit 60X a regular day, led by frost-free and side-by-side models from Samsung, LG, Haier and Bosch, while Panasonic, Hitachi and Daikin led air conditioners. You use AI every day. Now get your AI Quotient. Take the AIQ test.