Apple senior VP Greg Joswiak’s answer on Meta glasses leaves CEO John Ternus in laughter
Apple recently announced new AI-enabled listening features for its Apple Watch.
During an interview with Tom’s Guide editor in chief Mark Spoonauer, John Ternus was asked how Apple views privacy concerns around AI wearables, including products that critics have jokingly called “pervert glasses. ” Before Ternus could answer, Greg Joswiak, Apple’s senior vice president of worldwide marketing, stepped in with a quick remark: “That’s quite a marketing slogan. Apple says the features are designed with privacy in mind. The company says the AI does not start processing until it detects speech, and that audio is not recorded or stored.
Apple senior vice president Greg Joswiak had a short but sharp response when Apple CEO John Ternus was asked about the privacy backlash surrounding Meta’s AI glasses. The comment made Ternus laugh. The Apple executives then explained how the company plans to handle privacy as it brings AI-powered listening features to its latest Apple Watch models. These include Siri Recap and Live Rewind, which are designed to process conversations and provide information to the wearer.
The company has also taken steps to prevent users from tampering with the light and said it would remove harassing videos recorded with its AI glasses from Instagram. The comments come as Meta continues to face questions about privacy and the use of its AI glasses. Meta has highlighted the indicator light on its glasses that alerts people when the camera is recording.