Travis Kelce joins a $200M Six Flags investor group, hinting at a life after football (Getty Images)
Travis Kelce now has money in a beer company valued at about $200 million, a theme park giant, a mattress maker and his hometown baseball team. The Chiefs tight end announced a minority stake in the Cleveland Guardians on May 27, adding to a list that already included Six Flags, Sleep Number and Alpine F1. Red Robin since July 21. His 2026 Chiefs deal is reportedly a one-year contract. A CB Insights profile from early 2025 listed 12 investments and one exit, Cholula in 2020. In October 2025, he joined activist firm Jana Partners and other investors in a group that holds about 9% of Six Flags, a stake The Wall Street Journal valued near $200 million. Kelce took a stake of under 5% and signed on for three years of national ads. Fox 4 Kansas City also lists a stake in an Alpine Formula 1 team, an arena football team, a car wash company and the Kansas City steakhouse 1587 Prime. Travis and Jason joined in June 2024 as co-owners and operators. In September 2025, private equity firm Durational Capital Management put money into the brand’s first outside funding round, and The Wall Street Journal reported a valuation of roughly $200 million. CEO Andy Sauer said revenue was on track for $60 million to $70 million that year, up from under $20 million in 2024. Kelce’s personal share has not been made public, so $200 million is the company’s value, not his. Both carry 4% alcohol and 95 calories. The Guardians announced his minority purchase on May 27, and he called it a “dream come true for a Cleveland kid. Partner David Blitzer can become the controlling owner after the 2027 season, or wait and use that option later. Two dates are already set: his Tommy Hilfiger project in New York this fall, and the Guardians’ control decision after 2027. Stay updated with the latest Asian Games 2026 news , check the Asian Games medal tally and complete Asian Games schedule .
He has never confirmed retirement plans.
He calls himself a “lifelong Six Flags fan,” and the timing was bold, since the company’s shares fell more than 45% in 2025. Garage Beer, which he co-owns with his brother Jason, has been available at every U.S. None of it depends on his next catch. The portfolio grew in layers. That figure covers the whole group, not Kelce alone. Sleep Number followed in January. He bought some shares himself and will receive restricted stock that vests over those three years. In March, Tommy Hilfiger named him a global brand ambassador in a multi-season deal. No. Garage Beer has several owners. The brand sells two beers, Classic Light and Lime. The Red Robin rollout makes the chain the first national restaurant group to serve Garage Beer in every U.S. location, which puts the product in front of diners and not only in coolers. Home, mostly. Kelce grew up in Cleveland Heights and played baseball at Cleveland Heights High School, where his father Ed coached him. The price and the size of his stake were not disclosed. Join conversation Share your thoughts in the comments Be respectful · TOI community guidelines One detail gives the deal extra weight. Kelce has bought into a group that could change leadership soon. Put the pieces side by side and the pattern is hard to miss. A beer brand, a theme park chain, a mattress company and a ballclub all pay off whether or not he keeps playing. Get the latest Sports News and Live updates. Download the TOI app.
The biggest deals have come fast since then.