Apple argues the iPhone 18 Pro Max offers the longest battery life: The wider industry impact

Apple argues the iPhone 18 Pro Max offers the longest battery life: The wider industry impact

Apple has announced its 2026 fall product lineup featuring new iPhones and wearables

One customer, Rahul, said he had been buying iPhones for years and described the annual launch as a “festival”. At a store in Bengaluru, customers began arriving as early as 5am, with buyers travelling from Haryana, Delhi and Mumbai for the launch.

The 18 Pro series comes in black, silver, glacier and a new burgundy finish. Apple says the iPhone 18 Pro Max offers the longest battery life of any Pro model. It features a 7.6-inch inner Super Retina XDR display and a 5.4-inch outer display. The Duo also supports dual-display experiences through iOS 27, along with Apple Intelligence and Siri. Apple’s new AirPods 5 feature Active Noise Cancellation in an open-ear design. The company claims they remove up to 50% more outside noise than AirPods 4 with ANC.

Apple says it is the thinnest iPhone when unfolded. The phones feature a 48MP Fusion Main camera with variable aperture and new Pro camera controls. They are powered by Apple’s A20 Pro chip and a new vapour chamber aimed at improving performance, AI features and battery life. The device is powered by the A20 Pro chip and comes with an advanced camera system, all-day battery life and new multitasking features.

The iPhone 18 Pro starts at Rs 1,64,900 for the 256GB model, while the iPhone 18 Pro Max starts at Rs 1,79,900. Both models are available in 256GB, 512GB, 1TB and 2TB storage variants.

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