Last minute purchase on a textile showroom in MG Road on the eve of Thiruvonam Day.
Kochi : Onam shopping in the city has surpassed traders’ expectations, with retailers reporting a 20% to 30% rise in sales despite higher prices. Traders across major markets and shopping centres expect Ernakulam district’s retail sector to record sales of at least Rs 200 crore by the end of the festive season. The offers and marketing campaigns have nevertheless pushed up sales by 20% to 30%,” he said.
The best-selling category this season is electronics, especially mobile phones, traders said. CK Jaleel, vice president of the Kerala Samsthana Vyapari Vyavasayi Samithi, said the improvement in sales has brought relief to the retail sector. Demand for textiles, vegetables, flowers and other festival-related products has also picked up since last week, as families step up purchases for celebrations and gatherings. “Consumers this season are willing to spend despite the rise in prices of several essential commodities. However, we noticed that many were cautious and unwilling to exceed their budgets. Orders from institutions and organisations hosting Onam programmes have further boosted demand for clothes, food and related services.