In Lucknow, cosmetic smile makeovers, commonly referred to as ‘Hollywood smiles’, are increasingly sought after by a diverse clientele. Dentists report a notable rise in young professionals and middle-aged residents opting for these aesthetic dental procedures. This trend is largely influenced by the pervasive impact of social media, upcoming weddings, and a heightened awareness of aesthetic dentistry options available today.
Private clinics said monthly consultations for smile makeovers have increased from two to three patients five years ago to around eight to 12 now. The prosthodontics department at King George’s Medical University (KGMU) has recorded a similar trend, with enquiries rising from four to six patients a month to around 10 to 15. Experts say most patients seeking Hollywood smiles are aged between 22 and 45 years. The term Hollywood smiles trace its origins to 1928, when dentist Charles Pincus created temporary veneers for film actors.
“Gifting a beautiful smile, not only enhances confidence but is immensely important for social, mental and physical well-being of our elderly patients,” said Dr Ali Atif, oral and maxillofacial surgeon heading a private clinic. He added, “I have treated multiple elderly patients with severe depression and they walked out of my clinic with the smile they yearned for throughout their lives. ” The so-called Hollywood smile is not a single procedure. Corporate professionals, entrepreneurs, doctors, lawyers, influencers, and brides and grooms-to-be account for a large share of those opting for the treatment. dentists say the number of men undergoing cosmetic dental procedures has risen sharply in recent years While women still form a slightly larger group. Elderly patients form another niche being served by the dentists as cosmetic smile and makeovers are not a privilege for only the young. Experts say it is a customised treatment plan that may include teeth whitening, bonding, veneers, aligners, gum contouring or implants, depending on the patient’s needs. Improvements in dental technology later transformed them into permanent cosmetic smile-makeover treatments.
Comprehensive smile makeovers in the city cost anywhere from Rs 1.5 lakh to Rs 6 lakh or more. Dentists caution that not everyone is a suitable candidate. Gum disease, tooth decay and other oral health issues must be treated before cosmetic procedures are undertaken. Dr Anand advised patients to choose qualified cosmetic dentists and understand the long-term maintenance involved before opting for treatment.