It was revealed by the creator of the series, Darren Star, that what inspired the Muratori universe is the actual Italian luxury businessman and the owner of the brand Brunello Cucinelli from the real Umbrian village of Solomeo. Marcello Muratori’s existence in the series ‘Emily in Paris’ gives us a sense of relatable familiarity. The charming Italian countryside with its quaint village, the family-run luxurious cashmere brand, handmade craftsmanship, classic clothing styles, and the concept that the fashion business can be conducted in a slow manner all suggest that this image is not merely made up. Marcello Muratori is a fictional hero, but the image he embodies is based on a real person.
The most significant real-life comparison is Brunello Cucinelli, the Italian luxury fashion businessman whose brand is known for luxury cashmere. Cucinelli runs his business from Solomeo, a small medieval town in Umbria. He does not just want to set up his business in a normal fashion capital. He makes the tiny town the very center of his activities and allocates a lot of resources to upgrade the town’s architecture and cultural heritage.
If you enter the universe of Brunello Cucinelli, you won’t see those flashy logos typical of many luxury brands.
Long ago, before “quiet luxury” appeared as one of fashion’s most popular buzzwords, Brunello Cucinelli was successful in establishing an empire based on the concept of luxury that does not need to shout out loud. The brand is founded on premium materials, Italian craftsmanship, exclusivity, modern design, and a sophisticated way of living. It has consciously positioned itself at the top of the luxury market. This is luxury for those who do not bear a logo to showcase their ability to afford it. Rather, this brand has cultivated its own simple but sophisticated style. Cashmere sweaters, tailored pants, relaxed outerwear, knitwear, soft tailoring, and rich layering are the key components of their aesthetic. Brunello Cucinelli’s palette comes from the architect’s world: beige, cream, grey, brown, taupe, navy, or muted jewel colours. It’s expensive fashion, but it might not seem expensive at first glance.