Patrick Mahomes and Brittany Mahomes.(Image via Getty Images)
The timing is notable, coming just before a major night for her husband and the Chiefs as Patrick prepares to begin the 2026 NFL season. The product promises a strong but soft hold and is scheduled to hit the market on September 22. Brittany Mahomes revealed that she is partnering with Dani Austin on a new hairspray under Austin’s Divi brand.
“I figured there were probably a lot of other women going through something similar that just weren’t talking about it,” she told D Magazine. “So I started sharing bits and pieces of it, and I discovered this hidden epidemic of women that were struggling with hair loss.” With Patrick Mahomes preparing for his much-anticipated return against the Denver Broncos, Brittany has stepped into the spotlight with news of her own. The mother of three has teamed up with entrepreneur Dani Austin for a new beauty launch, adding another project to her growing list of ventures.
Brittany Mahomes has another reason to celebrate before the Kansas City Chiefs return to the field.
“This has always been the goal,” Mahomes told reporters of suiting up for Week 1. “It’s been a really big adjustment,” Brittany said of her growing platform in a recent interview with Yahoo! “It was a long offseason, a lot of work and a lot of great people around me—trainers, [my wife,] Brittany, and my family, supporting me. Entertainment. “I’ve had a lot of lessons, hard lessons, to learn. As Patrick prepares for his return, Brittany is entering another chapter of her own, balancing family life, business and life in the NFL spotlight.