He has issued a broad challenge to the device manufacturers, saying that they must move past minimalist design and advance toward a more “expressive design language. ” Speaking at the Fortune Brainstorm Design forum in Macau, Porcini contended that the current sleek, standardised approach fails to meet fundamental human needs. Samsung ’s newly-appointed president and chief design officer, Mauro Porcini, has advice for all smartphone makers in the world.
Inject products with purpose, says Samsung’s first Chief Design Officer
“[Humans] are attracted by complexity, diversity and variety,” Porcini was quoted as saying by Fortune. Porcini aims to “create something original, something new, [and] something that can really change the game” for Samsung. He pointed to successful industries like fashion, automotive and architecture, noting that they offer a wide spectrum of design choices that allow consumers to personalise their identity. The Italian designer expressed excitement about returning to the tech world recalling his thesis on wearable technologies while studying industrial design in Milan during the 1990s.