Bengaluru’s Majestic metro station transformed into a cultural canvas through technology and storytelling
The 16,000sqft visual experience was organised by an out-of-home (OOH) advertising company around 11.30pm. The midnight art soirée, titled ‘Stone to Life,’ used the Epson EB-L20000U Japanese projector, which delivers 20,000 lumens of brightness and WUXGA resolution. The projection mapping transformed the existing walls beneath platforms 3 and 4 into a canvas for cultural storytelling, bringing Karnataka’s mythical forms and temple heritage to life. Ads on platform walls Bangalore Metro Rail Corporation Ltd has also entered into an agreement with the OOH firm to display projected ads on platforms 3 and 4 using the same technology.
Bengaluru: Shortly after Metro services were terminated Friday night, the platform walls of Nadaprabhu Kempegowda station in Majestic turned into a canvas displaying Karnataka’s mythical forms and cultural heritage. Curated by Team Gen O, Mumbai, the event put on canvas five mythical forms rooted in Karnataka’s architectural heritage: Yali, Vrishabha-Kunjara, Gandabherunda, Makara, and Kirtimukha. Historian Srinivas Sistla, associate professor in the department of fine arts, Andhra University, Visakhapatnam, spoke about the cultural and historical significance underpinning the immersive art experience. Shripad Ashtekar, managing director of Signpost India Ltd, stated that the future of ad-tech and digital advertising lies in rethinking the role public spaces play in a city’s everyday life.
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